A concept born from a transformative life experience
Our founder decided to turn this experience into a positive force. Since Fresheo was founded, its mission has been to promote healthy and balanced eating to help everyone take care of their health, by offering healthy and delicious dishes so you can eat without guilt!
It all started with a health problem
And it's not just an idea or a desire. This is the struggle that the founder, Marvin Ndiaye, the iconic figure behind Fresheo, faced for many years..
At the age of 13, Marvin was immobilized by a health problem, which led to significant weight gain. After trying numerous diets unsuccessfully, he decided to take nutrition courses during his hospitality studies. He then adopted a healthy and varied diet, with the main objective of:lose weight without having to deprive yourself.
Thanks to this approach, he managed to lose nearly 50 kg without feeling frustrated. This transformation marked a turning point. He then decided to spend many hours in his mother's kitchen for his first culinary experiments:and that's how Fresheo was born.
Fresheo, the undisputed leader
Eat better to live better
Marvin then decided to share his experience to help a large number of people eat better to live better. All without frustration and without needing to be a chef. His idea was therefore simple: to allow everyone to select the dishes they want to eat for the coming week(s), have them delivered to their home, and thus save considerable time: Fresheo is cooked and delivered prepared. All that's left is to heat and enjoy!
Focus on fresh and local
The desire to help people learn to eat better was the starting point. But above all, it had to align with Marvin's values: offering healthy, balanced, and varied meals, all home-cooked with fresh and regional produce. Fresheo thus goes one step further than its competitors by prioritizing local products and short supply chains. For example, for its vegetables, it uses the wholesaler Van Dijk Foods, located right next to the Fresheo kitchens. As for meat, Marvin sources it from a neighbor as well: the butcher JJ Delvaux. It was therefore essential for Fresheo to prove that it was possible to offer such a concept on a large scale while cooking regionally and locally!
Committed to responsible practices, Fresheo also uses 100% recyclable boxes.
Different diets, different goals
And Fresheo doesn't stop there! Each week, nearly 16 different meals are offered, all tailored to different dietary habits: meat, fish, vegetarian, and fitness, so that everyone can find something suitable and meet their specific needs.
A nutritionist, our super Vali, also joined the team in 2023 to provide real oversight for the fitness meals: she ensures the nutritional balance of each meal, which is detailed by its caloric intake, with complete transparency on lipids, carbohydrates, proteins, and sugars.
Beyond borders...
Initially active only in Wallonia, Fresheo quickly grew to the point where the company also began offering its services in Flanders.
Our delivery drivers can therefore provide follow-up throughout Belgium for your complete satisfaction!
Every link counts!
At Fresheo, every cell is important. With over 83 employees, everyone can find their place and every link is important. From chefs to sales representatives, including developers: everyone plays a crucial role in the smooth running of the company.
With over 10,000 meals delivered every week, it was also important for Fresheo to have its own delivery drivers at your disposal. With deliveries made between Saturday and Tuesday, they ensure a quality service right up to the reception of your order!
Strong values
Because the human aspect is at the core of the company and represents a primordial value for Marvin, it is important for him that the brand reflects these values.
Quality
Fresheo guarantees that you will be working with fresh, high-quality ingredients, as well as local products, for every meal. We prioritize short supply chains to opt for fresh and seasonal products. Eating healthy is good, but local and seasonal is even better!
Transparency
Thanks to Vali, our nutritionist, you can find detailed and precise product information sheets including nutritional composition, calories, lipids, carbohydrates, and proteins. This ensures that every dish can fit into your diet.
Innovation
Constantly innovating to offer varied recipes, adapted to different dietary needs (vegetarian, fitness, etc.), while maintaining delicious taste and attractive presentation – that's the whole challenge Fresheo takes on! Offering healthy and smart meals without having to deprive yourself – that's especially the idea!
Durability
Since its creation, Fresheo has been committed to using recyclable packaging and reducing the company's carbon footprint by collaborating with local producers and adopting eco-responsible practices. This is why the meal kits delivered to you are 100% recyclable!
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A valuable time-saver
Leave the choice of recipes, groceries, cooking and washing up to us. Focus on what really matters to you!
Fresh, preservative-free & local
We pay extremely close attention to the origin of our ingredients. All of our suppliers are located within a 30 km radius of the kitchen, and we only choose fresh ingredients with no preservatives.
Streamlined organization
No more last-minute grocery shopping stress between work and kids' activities, or laborious meal prep. Fresheo saves you time so you can enjoy the present moment in complete peace of mind.
Simplified delivery
At Fresheo, we send you an SMS informing you of a short time slot on the Thursday preceding your delivery, and another SMS with the precise time on the day itself. No more deliveries for which you have to block off an entire day!
Eating balanced meals without having to cook
Because our recipes are prepared by our nutritionist, you can be sure to get good nutrients without sacrificing any flavor.
100% secure payment
Thanks to our secure payment processors, your personal information is in good hands!
Meal vouchers accepted
You can prepay from the second delivery with your meal vouchers on Fresheo!
7/7 customer service
Our after-sales service is available 7 days a week to meet your needs.